Who We Are
At Strategic Genes, we believe strategy is more than a buzzword—strategy is bold, brilliant, and downright irresistible. We’re a daring, dynamic, and driven team of strategists who don’t just dream big; we make big dreams happen.
We get it—running a business is like juggling flaming swords while riding a unicycle. You’ve got ideas, but who has the time? And when it’s time to pivot, how do you know who to call? (Spoiler alert: It’s us.) We created Strategic Genes because we couldn’t find a company that could both advise and execute. The market was flooded with consultants who talked a big game but disappeared when it came time to get things done. So, we became the solution. We’re the team that stands beside you—turning confusion into clarity, ideas into impact, and plans into profits.
Why Strategic Genes?
Because strategy isn’t just smart—it’s sizzling. You know what’s even better than a good plan? A plan that works because it’s been executed flawlessly. From operational insights to growth blueprints, we do more than point you in the right direction—we walk with you every step of the way. Think of us like the cool side of the pillow for your business—we keep things fresh, strategic, and scalable.
Meet Our CEO
The Brains, The Boldness, The Strategist
Cassandra Theagene isn’t your typical CEO. She’s the heartbeat of Strategic Genes, A dynamic strategist who truly believes in keeping strategy spicy—bold, innovative, and full of flavor! Cassandra is a master at making complex ideas approachable and, dare we say, irresistible. With years of experience guiding projects, implementations, and small businesses. She knows how to turn business challenges into clear opportunities and raw potential into results.
Her secret? A mix of sharp insights, unwavering determination, and a sprinkle of wit. She’s the kind of leader who can discuss operational efficiencies and scaling strategies—always emphasizing that scaling should be sustainable.
A Real Approach for Real Businesses
Cassandra’s journey started with a simple frustration: the lack of companies that could both strategize and execute. So, she decided to fill the gap. Her philosophy? Ideas are great, but action is better. She built Strategic Genes to ensure that businesses not only dream big but also take the necessary steps to achieve those dreams.
Her motto? “Plans are cute, but execution is EVERYTHING.”
Fun Facts:
Sizzle: Business meets flavor. Cassandra is a culinary enthusiast who believes crafting a business strategy is like creating the perfect recipe—you need the right ingredients, timing, and a dash of boldness.
Set: Impact that matters. Cassandra is passionate about giving back, especially when it comes to empowering women. She knows that some heroes wear capes, but the most impactful ones have capes that seem invisible. Her mission is to create strategies that help women-owned businesses shine and leave a lasting impact.
Sustain: The power of clarity. Cassandra believes that strategy brings clarity to the chaos, proving that every business challenge can be met with a plan and purpose. Sustainability in business comes from consistent execution and a clear vision—she’s here to make sure you have both.
Our Philosophy
At Strategic Genes, we’re redefining what it means to do business. Strategy isn’t stiff or boring—it’s bold, beautiful, and transformative. We believe that with the right approach, any business can scale, pivot, and grow. We’ll help you get there with creativity, clarity, and collaboration.
Strategy is smart. Strategy is bold. And at Strategic Genes, strategy is who we are.